Interaction Design for Learning
We designed and executed the interactive component of a large safety program targeting the top 500 leaders at Asciano. An understanding of the broader scope and context of the program was essential. We attended many meetings with Asciano safety executives and site visits at freight and shipping terminals and gradually developed an understanding of the business and the people. The Interchange had carefully developed a number of key learning outcomes that the experience needed to emphasise and we worked closely with them to understand their strategy and the context of the interactive component.
To communicate persuasively to executives who might be skeptical of being “taught” by outsiders, we needed the experience to be empathetic, believable and challenging. Our treatment appealed to the leader’s power and abilities, acknowledges the difficulty and importance of their role and aims to frame their safety responsibilities in an impressive way. They would feel motivated and inspired by the way the interactive highlights their unique position of influence over safety within such a large, dynamic organisation.
Central to the interactive experience was a visual design that encapsulates the network of interdependent events, behaviours and procedures that comprise the business and its daily operations. We called this the Safety Net. Some paths through this network will lead to disaster, some will lead to success and everything in between. A straightforward visual metaphor for the challenges facing the safety leaders, and how the application of the learning outcomes can cascade throughout a large dynamic organisation. We wanted to communicate that the challenge is to anticipate issues within a complex safety landscape, and furthermore that by enacting The Interchange’s identified learning outcomes, leaders will be modifying the Asciano safety landscape in a way that eliminates pathways to disaster.
The Safety Net visual was used in a variety of ways to communicate the principles in the learning outcomes and frame the thinking of the leader around these issues. It was a memorable image to which participants will attach these principles, thus assisting them in recalling them later. In this way it will serve as a visual idiom which future discussions and thoughts about the overall programme can reference when needed.